Competitve Synergy

PROFESSIONAL DEVELOPMENT is a Kafkaesque deconstruction of current business jargon.

The AI-generated images and videos show managers working tirelessly on the future and indulging in the illusion of control. Terms such as ‘seamless integration’ and ‘agile mindset’ are taken to absurd extremes in order to summarise the emptiness of corporate rhetoric in the AI boom.

Anyone who doesn’t find themselves smiling here has never been a decision-maker.