DataMe:DataHorse_v-one

Data Me is a series that explores post-digital ways of life of nature, man and machine in digital space. The video installation DataMe:DataHorse questions the happy virtual body that works tirelessly as a data horse for algorithms on the net to produce and consume a wealth of information - a digital-lab-loop system. The horse training method of 'Rollkur', euphemistically called hyperflexion, forces the unnatural position of the head on the chest onto the horse. Like hyperflexed dressage horses, we adopt a humiliating and forcing posture that simultaneously limits our perception of our environment. In compensation, the data horse not only gets free access but is rewarded by a higher feed ranking or a "Diamond Fan" badge, depending on productivity and conformity. Given the circumstances, the question arises as to the appropriate duration of continuing to persist in this situation.