SIMULACRA was shot in the “Window of the World” Entertainment Park in Shenzhen (China) which presents 140 copies of the world’s most famous tourist attractions. A tour through the park simulates a journey around the world: the Gizeh Pyramids, Stonehenge, San Marco, the Statue of Liberty, Niagara Falls, the Taj Mahal, Mount Fuji, etc. However, all of them are dwarfed by the replica of the Eiffel Tower. What do these iconic buildings mean when they are taken out of their original contexts?