Amir B Ash on Data, Silence, and Perception

This video follows new media artist and art director Amir B Ash as he reflects on memory, migration, technology, and the role of art in a distracted world. From growing up in Iran to moving to Turkey, from metal music to electronic soundscapes, Amir shares how his artistic language was shaped by personal history and careful observation.
He speaks about working with data, climate change, and interactive installations not to amaze the audience, but to invite attention and responsibility. Drawing from experiences with festivals, live visuals, and large-scale public artworks, Amir questions whether art dictates audience behavior or whether the audience reshapes the artwork itself.
The conversation also touches on AI, humility in art, and why technology should remain a tool rather than replace human creativity. At its core, this is a reflection on slowness, honesty, and making work that asks people to truly look.
What are your thoughts on the role of technology and AI in contemporary art? Share your perspective in the comments.