Deepfake in Digital Art — Why Artists Are Using Them?

What is a deepfake — and why is it already changing the way we perceive reality? In this episode of UNCOVER WITH ART by the digital art platform CIFRA, we explore how deepfakes work, why AI-generated videos are becoming increasingly convincing, and what happens when fake images start reshaping politics, culture, history, and trust in media.

From the AI version of Van Gogh in Boris Eldagsen’s “Sunflowers Without Decay” to synthetic politicians, stolen celebrity faces, and alternative archives, we look at deepfakes not only as a threat, but also as an artistic tool. Artists use artificial intelligence to show that images no longer simply reflect the world — they create it.

00:00 — Intro
01:07 — What is a deepfake? 
02:05 — Let's try to spot a deepfake 
02:32 — Deepfake as amplifier in art
03:59 — Jess Tucker about glitch in art 
04:59 — Deepfake is not a threat, it's a tool 
05:51 — Claudia Larcher about using AI to change historical perspective 
06:50 — Mihai Grecu about using deepfake to challenge the true 
07:53 — 6 signals of AI-generated content  by Catharina Doria