Sincerely Yours

Contains AI-assisted elements

Moloch is the machine that consumes humanity while convincing people to participate in their own consumption. It no longer commands. It promises. Not obedience, but possibility. Not conformity, but individuality. Not submission, but self-realisation. Identity is no longer something we discover or inherit. It is something we are expected to produce. And production never ends. The system continually manufactures lack while presenting it as freedom. Every correction carries the promise that this one change, this one improvement, this one version might finally be enough. The system does not manufacture happiness. It attaches itself to hope. Not the hope of becoming someone else, but of finally becoming ourselves. Of being seen. Desired. Accepted. Loved. Hope is the fuel that keeps the machine alive. Its violence no longer appears as force. It appears as care, and it lies in the internalisation of endless self-production. It’s “sincerely yours”.

Tags

  • video art