LACOSTE ⠂ICONIC L.12.12

What ? In 2013, Lacoste celebrated its 80th anniversary and launched an event campaign for the occasion. June 21 agency was mandated to come up with a project based on the brand's rich history. The iconic L.12.12 polo was selected to be put forward through a video. How ? We've produced a 1:1 scale bust displaying those 80 years of history. The show was deployed in France during Roland Garros, then in various places around the world. The whole polo projection show can now be packaged in a 100/50/50 hermetic fly case, including the polo, the media station, the projectors and all needed accessories.