Immerse in Blue: Waves of Want in the Consumer Sea

Part of the "Consumer Series", this video situates the individual within an immersive field of blue, where waves are formed from commercial headlines and restless, curving text. A solitary figure drifts through this typographic ocean, embodying the contemporary consumer caught within an economy that is not merely encountered but inhabited. The work reflects on how desire, persuasion, and precarity intertwine, as the subject negotiates presence within a constant flow of messaging that subtly erodes agency while sustaining the illusion of choice.