EGOTRIP

EGOTRIP is a visual and conceptual project that explores authorship, identity, and self-representation within the post- digital condition, where human creativity increasingly intersects with algorithmic systems and artificial intelligence. The project examines how contemporary image production reshapes the idea of the author and the self, situating the artist within a hybrid environment where images are no longer produced solely by human intention but emerge through an interaction between human input, machine processes, and vast digital image ecosystems. At the center of EGOTRIP lies the notion of the self as something unstable, fragmented, and continuously reconstructed through visual culture. In an era dominated by digital platforms, avatars, filters, and algorithmically mediated imagery, identity becomes fluid and performative rather than fixed. The project reflects on this condition by using photography and synthetic image-making as tools for exploring how the self dissolves, mutates, and reappears within digital visual systems. Rather than presenting the ego as a stable or narcissistic center, EGOTRIP treats it as a shifting field of experimentation. The “trip” suggests both a psychological journey and a visual drift through layers of images, data, and technological mediation. Through this process, the boundaries between human authorship and machine generation begin to blur, raising questions about who—or what—produces the image and where creative agency truly resides. The project therefore operates within a space between photography, artificial image generation, and speculative visual construction. It reflects on the posthuman condition, where the act of image-making becomes distributed across networks of humans, algorithms, and technological infrastructures. In this context, the ego is no longer a singular authorial voice but part of a broader system of image production. Ultimately, EGOTRIP investigates the psychological and cultural consequences of this transformation. It frames contemporary image-making as both an assertion of individuality and a confrontation with the loss of control over the visual processes that shape our perception of ourselves and the world. Through this tension, the project explores how identity, authorship, and visual expression are being renegotiated in the age of artificial intelligence and post-digital media.