Brubble

Over forty smartphones form a vertical structure reminiscent of a streaming farm. The inward-facing screens show videos from social networks, reflecting the omnipresent nature and continuous flow of digital content. At regular intervals, the installation shifts into a system status: the screens blink and the videos update, visually translating the mechanisms of constant background updates and invisible data consumption in social media. The sculpture highlights the vast amounts of data produced, consumed, and processed daily in massive data centers. Manja Ebert draws attention to the ecological footprint of our media usage, while critically examining the content culture of social platforms: a culture that demands an endless production and sharing of new content. In this system, clicks and views become currency, where quantity outweighs quality, reducing the meaning of content to absurdity.